Zak + Fox introduces Qualia through a remote desert motel, a cosmic disturbance and a cast of characters who all witness the same event, but experience it differently.
Inspired by the philosophical idea of qualia, the collection explores how memory, emotion and perception shape the way each of us sees the world. The accompanying comic book brings that idea to life, with every panel offering a different perspective on the same mysterious moment.
The collection includes 7 new wallpaper patterns and 23 colorways, blending tangled botanicals, folk-inspired motifs and bold geometry. Each design feels familiar yet slightly surreal, existing somewhere between memory and imagination.
Qualia is not meant to have one interpretation. It invites you to discover what each pattern makes you feel.
The walls may be the same. The experience never is.
Ostara
Bilberry
Liana
Ruudukko
Betula
Ringo
Dominote
Step into the story and check out the full Qualia comic to experience the collection from another point of view here.
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